A panoramic tour  is composed of a number of still shots taken from a single vantage point.  These images are then stitched together and displayed in a viewer to show a seamless view from this vantage point.  

What makes a good virtual tour:

• Good Photography.
• High Definition and Fullscreen.
• A crisp viewer in a platform that has good market penetration.

Hotels take our large format images, virtual tours and videos and display them prominently on their web sites in LARGE formats. Virtual Tours are easily found, usually on the first page. They distribute images and media through third party sites, in large formats if possible.

Vacation home owners take our high resolution images and scale them into itty, bitty sizes for their sites. Sites like VRBO and Homeaway degrade these images even further. They do not put their videos on VRBO even if they have a 16 photo listing. A majority of the vacation homes that we shoot are significantly better than neighboring 4 star hotels. The owners need to drive home this point. They need to show in high resolution their amenities, their square footage, their multiple rooms as a comparison to the one room vacationers get at a hotel for the same rate.

Here are some suggestions on how to best implement you visual assets.

* Large Images

Even facebook takes images up to 720 pixels wide. Put a link to a slideshow, preferably linking to your own website, that displays images gloriously in fullscreen or a big format. People have larger monitors now, and small images look like thumbnails on some monitors.

* Professional Photography

Your vacation home images should be vibrant and crisp. They should be staged with touches such as flower arrangements, set tables and more. Professional photographers ensure that vertical lines such as wall corners remain vertical in photographs. The photographer should strive to capture the mood of your place.

* Visibility and Accessibility

Videos and Virtual Tours as well as still photos should be implemented on the page describing the property. Your potential clients should not have to click more than 3 times to get to your media.

* Competition

Have your own website. Showcase your home with quality, well staged photographs and rich media. Have well written, search engine optimized content. If you are listing your property on a site that allows links, link back to your own site. There you can expound on the benefits of your home instead of distracting the looker with other homes in your area. Promote your site on as many venues as possible. Facebook, booking sites, twitter and more.

Many travelers have already discovered the convenience of vacation homes. Others still try to book hotels rooms. Others may have had children and are ready to discover the home away from home joys of a vacation home.

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Copyright PanaViz 2010

Situated on the renowned North Kona Coast of the Island of Hawaii, Hualalai Resort recently underwent a 15-month, $40 million enhancement, showcasing a sweeping transformation of the Hualalai Sports Club and Hualalai Spa, a rejuvenated beachfront bar and restaurant, stylish new retail boutiques and 20 new suites at the AAA Five Diamond Four Seasons Resort Hualalai. The residential resort community confirms its reputation as an unparalleled yet understated destination that honors the essence of Hawaiian design, culture and tradition. These homes allow discerning visitors to experience the Hualalai way of life.

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